
Down the Rabbit Hole
Creative direction and production for my wife, an aspiring fashion designer. The collection was based on Alice in Wonderland, focusing on the interplay between Alice and the three main characters, Cheshire Cat, the Mad Hatter and the Queen of Hearts. These are clothes that speak to the power of our self-belief, self-expresssion and the fun of what makes you feel good.
The creative had to provide the perfect platform for this story.









